Photography by Corrine Loperfido

Photography by Corrine Loperfido

Ashley Edes is a visual artist, designer and creative producer.

With two decades of global experience in branding, digital media, and experiential design; Edes is committed to forging partnerships between companies and creatives that set new standards in the ethos of business. Edes began her career in NYC where she spearheaded global marketing for IMG Fashion’s 30+ events worldwide and launched the social channels for Fashion Week New York, Miami, Toronto, Istanbul and Sydney, organically growing their audience to one million. In 2014, Edes moved to Los Angeles and ran experiential marketing for TOMS, developing values-aligned experiences for the pioneering “One for One” lifestyle brand. Projects include We Are One, a female-identified art and music festival during SXSW in partnership with Gxrlschool, featuring Madame Gandhi, Kate Nash, and three-time Grammy Award winner Angelique Kidjo. Also with TOMS, she launched a disruptive campaign with Tinder to raise awareness for World Sight Day (resulting in 2.7 million views in four days). 

Leveraging the skills and contacts from her corporate experience and design school at Shillington Education NY, Edes started FATA Productions in 2021 to focus on elevating women and gender expansive artists and filmmakers. Serving both individuals and organizations as a conduit, she amplifies their message by guiding the identity, strategy and execution of that vision based on a shared value system. Assuming responsibility as a creator, she is driven to proactively co-create these new models of artistic, business and experiential harmonization to shape a regenerative future.