Client: IMG Fashion
Role: Head of Marketing

Creative Direction
Marketing Strategy
Social Media Strategy
Strategic Partnerships
Art Direction
Curation

During my four years with IMG Fashion, I spearheaded global marketing for IMG Fashion’s 30+ events. I worked with our international teams, as well as hired and trained local staff, to create and deliver the execution of integrated marketing strategies within our ever-expanding North America, European and Asia Pacific markets. Developing a global digital strategy, I launched the websites and social channels for Fashion Week New York, Miami, Toronto, Istanbul and Sydney, organically growing their audience to one million.

As the client lead for our global partner Getty Images, I acted as art director for IMG’s fashion week visual identity. Working with their teams, I created a content strategy including Instagram-formatted content, conceptual photography as well as studio visits and street style photo shoots. With an expanded content offering beyond traditional runway photography, Getty established a category on their site called “Alternative View” which was immediately picked up by publications such as Harper’s Bazaar. Highlighting Getty’s elevated content and IMG’s international design talent, I curated a seasonal exhibit of fashion photography at Lincoln Center featuring designers from Australia, Berlin, Istanbul, Moscow and Tokyo.