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Veenai

Creative Direction
Graphic Design
Analog Collage
Logo Design

Role: Creative Director, Designer

“The history of the Veena is over 2,000 years old. We need to preserve this art form, now more than ever, as it is a reference point for us to see how we were, where we are going  and where we could be. It connects us to our roots and helps us remember the daily importance of also enriching the mind and soul.” –Dr. Jayanthi Kumaresh, the torch bearer for the Saraswati Veena, India’s National Instrument.

The Veena is believed to contain universal codes, revealing the ultimate truth to human beings and leading to cosmic consciousness. For Veenai Jayanthi Kumaresh, the album cover was collaged using repurposed materials, each layer symbolic of levels of consciousness and the path of enlightenment.

 
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